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The Underground Gourmet
Frank Discussion
Out in Williamsburg, Sparky's elevates the humble hot dog
to haute cuisine; in midtown, it's curtain time for the Burger Joint, a
greasy spoon tucked away in the lobby of Le Parker Meridien.
Other than hostesses acting happy to see you, one of the best
culinary consequences of the economic downturn has been a burgeoning
fast-food renaissance. Practically everyone's in on it, from Danny Meyer,
who assigned an Eleven Madison Park crew to run a seasonal hot-dog stand,
to Daniel Boulud, seen on the cover of his latest cookbook clutching a
street-cart frank as if he might actually take a bite. The pose may be
more tongue-in-cheek than dog-in-mouth; this is, after all, the four-star
Frenchman who with a little foie gras and a lot of attitude practically
reinvented that quintessential American meal, the hamburger, at DB Bistro
Moderne. But $29 burgers aside, there's no denying it's an interesting
time in American fast-food history, as the current compulsion for cheap,
familiar, not necessarily good-for-you grub collides with the organic,
environmentally correct, artisanal food movement spearheaded by Alice
Waters and her countercultural ilk. Frequently to bizarre effect, we might
add.
We've seen organic doughnuts, artisanal marshmallows, and Ring Dings
and Oreos made from scratch, so it was only a matter of time before a
pedigreed chili-cheese dog came along. But if you take the best
free-range-hormone-free-beef frank you can find, coddle it in a
custom-baked bun, and lavish it with all-natural beef chili,
applewood-smoked bacon, fried onions, and small-batch Cheddar, is it still
junk food?
The answer is entirely beside the point at Sparky's American
Food, the unassuming source of the $4 Sparky Dog described above. Like
the sleek Chelsea fast-food spot F&B before it, Sparky's is bucking
the New York "water dog" tradition, elevating franks to haute new heights.
But unlike Euro-inflected F&B, which pushes twist-off champagne and
rémoulade-topped wieners, Sparky's is unabashedly American, from its
cheese fries to its chocolate shakes. Housed in a former fish warehouse in
Williamsburg, Sparky's has an urban-industrial appeal, with its cracked
concrete wall, rough wooden beams, bare bulbs, and varnished pine tables.
A picture of Sparky, the owner's dog, sits on the sidewalk to mark the
entrance, a onetime loading dock. Plastic sheets temporarily hung from the
rafters until a new door arrives don't succeed in blocking the wind, but a
space heater helps.
That's too bad, because this is fast food worth lingering over. Laid
off from his dot-com job a year ago, Sparky's owner Brian Benavidez spent
months getting the details right -- wheedling a local bakery into
custom-baking his unusually sturdy and flavorful buns, then tasting dozens
of hot dogs before settling on quarter-pound Fearless Franks from Niman
Ranch, the Bay Area brand that's revered by chefs and renowned for its
humane ranching practices. The dogs are made from beef that's actually
been dry-aged for five days, and Bill Niman himself sold Benavidez on the
surprising merits of steaming his hot dogs rather than boiling, grilling,
or frying. Instead of rendering them limp and lifeless, the method
actually preserves their snap and highlights their remarkable beefy,
hickory-smoked flavor.
The quality of the hot dog is matched by the quality of the toppings.
Choose your own or try one of the thirteen combinations ($2.50 to $4),
like relish, hot cherry peppers, pickle, tomato, and celery salt (No. 6),
a worthy tribute to the Chicago-style dog; classic sauerkraut and mustard
(No. 10); and our favorite, "buffalo wing" sauce and blue-cheese dressing
(No. 7), one of those inspired all-American pairings like fried chicken
and waffles -- pure fast-food fusion genius. The finely ground chuck for
the chili and burger (a bit bland, and outmuscled by its flour-dusted soft
bun) also comes from Niman Ranch, as does the spectacularly thick, meaty
bacon. The Cheddar on the grilled cheese, and on the hand-cut, amiably
gloppy cheese fries, is from Grafton, the esteemed Vermont producer, and
shakes are blended from Ronnybrook Farm Dairy ice creams and milks. While
no one has ever improved on Heinz, Benavidez's slightly sweet and spicy
homemade ketchups are admirable attempts. Mustard is also made in-house,
and so are quirky desserts like chocolate-covered cranberry-studded Rice
Krispy treats and tart, tiny caramel apples.
While Sparky's attempts to raise fast
food to a higher level, the Burger Joint wants to bring it back
down to earth. Sequestered behind floor-to-ceiling curtains in the lobby
of Le Parker Meridien hotel, the joint is the elegant hostelry's dirty
little secret, offering guests -- and anyone else who can find it -- a
$4.50 alternative to its own $20 room-service burger. Once you locate the
entrance and push apart the drapes, half expecting a butler from Eyes
Wide Shut to appear and ask you for the password, you'll find a coffee
shop with faux-wood paneling, vinyl booths, and a few sports-page
photos taped to the walls. It's barely three months old, but the timeworn
greasy-spooniness is uncannily convincing.
We're reminded of John Belushi's short-order character by the sign on
the counter: IF YOU DON'T SEE IT, WE DON'T HAVE IT! What they do have is
strictly not gourmet -- for that, you can head across the lobby to Norma's
or Seppi's. McDonald's-style fries ($1.50) served in a brown paper bag are
addictively crisp and light; $2.50 Sam Adams come in plastic frat-boy
cups; and gooey brownies ($1.50) taste like they're made from a mix.
Although there's been some misguided talk of adding veggie burgers to the
menu, for now, the Burger Joint's raison d'être is its defiantly spartan,
perfectly juicy hamburger ($4.50), made from freshly ground beef grilled
to order and served unceremoniously on an Arnold's bun. It comes wrapped
in paper, without a plate, and does exactly what this sort of food is
supposed to -- satisfy an elemental craving and make you glad you're not a
vegetarian.
In Brief
For those who like their hot dogs and hamburgers with a side of
kitsch, we recommend Chelsea's Trailer Park Lounge & Grill. The
white-trash memorabilia -- including a collection of bios with titles like
Elvis: What Happened?, Thin Ice: The Tonya Harding Story,
and Jim Bakker's I Was Wrong -- is unsurpassed. But we'd return for
the "fat dog," a terrific char-grilled knockwurst served with sweet-potato
fries. The chili's not bad, either.
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